Today Svitlana Plotnytska shares her experience and ideas with us.
Svitlana Plotnytska is a researcher at the GRANEM laboratory at IAE Angers, University of Angers, France. She is currently a Marie Skłodowska-Curie Actions4Ukraine fellow (2023-2025).
With over 20 years of experience in management and marketing research, she is deeply passionate about enabling digital and artificial intelligence sustainability in digitalization transformation.
Our traditional question is: how to bridge two worlds?
Svitlana: as for me, it is important to meet the dual challenge of digitization and sustainability. How to combine digital technology and sustainable development for the benefit of health, equality and the environment?
To understand this, we develop a challenging field – digital sustainability which refers to the effort of developing and deploying digitalization to secure sustainable economic growth while integrating sustainable objectives. We therefore need to understand how to enable this change, given the current lack of skills and knowledge on how to manage this dual transition.
In this context, the aim of the research is to explore and understand what enhances sustainable digital transformation and to create an enabling environment that promotes commitment to more responsible use of digital technology and AI.
To further this mission, I am eager to work with companies, especially a French Tech cluster, researchers and funders who share the vision of a sustainable digital transformation.
Many thanks to Svitlana – and inspiration in the further projects!
